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Pernod Ricard still ‘agile’ in Europe, ME, Africa and Latin America

Pernod Ricard has revealed it is confident that business in Europe, the Middle East, Africa and Latin America will continue to prosper.

Speaking in a video clip ahead of an investor presentation, Pernod Ricard’s EMEA-LATAM CEO Gilles Bogaert explained how a key focus would involve growing revenue to protect margins in the 2023 fiscal year, and show “agile” resource allocation and further digital transformation.

The region, which contributes approximately 30% of the group sales, will be, according to Bogaert, be able to use progress already made to boost revenue for the next year.

Last month, Pernod Ricard admitted it was confident that sales growth would remain dynamic through the fiscal year to 30 June after it delivered forecast-beating sales in the first quarter.

The drinks giant, known as the world’s second-biggest spirits group behind Diageo, has noted that it’s success over its last quarter sales were owing to well-timed price increases that came into play while recognising how consumers continued to trade up to premium spirits following the pandemic. In what Alexandre Ricard coined  “a newfound appreciation for conviviality”, the group has shown well-timed nous in moving quickly to react to adapting consumer needs.

Ricard added: “While we are faced with a challenging and volatile environment, I am confident that our unique competitive advantages and the rapid deployment of our digital transformation will enable us to deliver our FY23 to FY25 medium-term financial framework.”

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