Gareth Bale launches lager and ale
Ahead of this winter’s Fifa World Cup, the first Wales has competed in since 1958, winger Gareth Bale has launched his own beer brand to raise money for grassroots football.
It’s been a long 64 years for Welsh football fans – though the 2016 Euros (and particularly that 3-1 victory over Belgium when Hal Robson-Kanu sent the defence spinning like the Caerphilly Cruyff) was a magical moment, there is nothing quite like a World Cup.
To mark the historic occasion, Bale (Wales’ all-time international top goal scorer, finding the net 40 times) has partnered with Glamorgan Brewing Co on a golden ale and a lager, retailing at £1.70 a bottle in Tesco stores across Wales.
Although he, in his own words, doesn’t “like the taste” of alcohol and abstains from drinking, Bale partnered with his local brewery for a worthy cause: “With this partnership we aim to give something back to Welsh grassroots football, and in particular, we want to help develop football facilities across Wales on a local level. We hope fans across Wales will be able to enjoy some Bale Ale and Lager as we head into the World Cup this year.”
Tesco’s local buying manager Nathan Edwards said: “There is tremendous excitement across Wales right now ahead of our first appearance at a World Cup tournament for 64 years so to land the newly brewed beers by one of our greatest ever sporting heroes is a real coup…Glamorgan Brewing Co make fantastic tasting beers with their Jemima’s Pitchfork a top seller so we are confident that demand will be really strong for these two brews, especially in the coming months.”
While the beer is not available on the other side of Offa’s Dyke just yet, if it proves to be a hit it might well make its way over. It is also possible that it might may be exported to the US, where Bale now plays for Los Angeles FC. A twelve pack of 440ml cans of the lager is available online for £21.42.
Wales supporters eager for a sip when they’re in Qatar should be cautious about the country’s rigid rules concerning alcohol.