ecoSPIRITS brings spirits refill kiosk for consumers in Singapore
Proof & Company, one of Asia Pacific’s leading independent spirits distributors, has announced that SmartKiosk technology offering circular packaging solutions for the retail channel, will debut its launch in Singapore.
Claimed as “the world’s first to pioneer”, the new patent-pending SmartKiosk technology is brought about by ecoSPIRITS in partnership with DFI Retail Group for the launch. The first SmartKiosk is now deployed in CS Fresh, Tanglin Mall, Singapore, with four more locations pinned for launch later this year.
The new SmartKiosk will offer Singapore’s shoppers access to sustainable refills of a selection of craft spirit brands, including gins from the island’s own Brass Lion Distillery. Other spirits available will include Tried & True Straight Wheat Vodka, Widges Gin, Mackintosh Blended Malt Scotch Whisky and Los Arcos Destilado de Agave.
By placing their bottle under the intelligent pouring system with brand authentication through a novel Verified Sustainable Refill feature and using a touch screen, customers can accurately refill with their favourite spirits.
As said, each sustainable refill can eliminate an average of 550g of carbon emissions and more than 700g of single-use packaging waste. Consumers will also save up to 20% over the same spirit in single-use packaging formats.
“Proof & Company is proud to be the very first operator of the SmartKiosk technology globally,” said Brandon Grusd, general manager, Southeast Asia, Proof & Company. “Having first pioneered ecoSPIRITS in the on-premise channel back in 2018, it’s a natural fit for our growing network of retailers across Asia Pacific. It also provides a wonderful opportunity for our brand partners, such as Brass Lion Distillery and True Believers, to be at the forefront of consumer innovation. DFI and CS Fresh should be commended for their sustainability leadership in pioneering such a unique shopper experience.”
“Circular retail for spirits and wine presents enormous opportunities and equally great challenges,” said Paul Gabie, CEO, ecoSPIRITS. “Retail purchases make up the largest volume segment for our industry and the largest source of single-use glass waste. As such, it is incumbent upon all of us to find more sustainable ways to serve consumers. Helping shoppers adapt to novel consumption patterns is not easy, but in the face of global waste and climate crisis, adaptation is a must. Together with trailblazing partners like Proof & Company and DFI Retail Group, we can build a future beyond single-use packaging.”
Proof & Company is the licensed operator for ecoSPIRITS in Singapore, Hongkong SAR, China, Australia and New Zealand. More SmartKiosks will be deployed in other markets around the world in the coming months.
Founded in Singapore in 2018, the ecoSPIRITS technology is now available in 11 countries and 30 cities across Asia Pacific, Europe and the Americas. More than 1,000 leading bars, restaurants and hotels have adopted the circular closed loop system that features low carbon, low waste distribution technology for premium spirits and wine. By eliminating nearly all packaging waste in the supply chain, the technology can dramatically reduce packaging and transport cost and create postivie environmental impacts.