One of those industries has been brewing. Cuauhtémoc Moctezuma Brewery, a subsidiary of Heineken, has a facility in Monterrey, as well as several others around Northern Mexico. Across all of its sites, it produces approximately 3.09 gigalitres of beer annually, enough to fill more than 1,200 Olympic-sized swimming pools.

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Heineken Mexico released a statement on 3 August that said: “…we delivered 500 thousand cans of drinking water, committing ourselves to generate seven million more cans to be distributed to the communities of Nuevo León.” Households in the region have had to ration water for weeks.

In addition to organising tankers to deliver water to those in need, the group also announced at the time that 20% of the water used in the Monterrey plant would be assigned to the local water and drainage services network. db has reached out to Heineken Mexico to ask for its response to Lopez Obrador’s latest suggestion.

Other brewers that will be affected by the proposal include AB InBev-owned Grupo Modelo, Mexico’s leading beer producer, making beers including Corona, Modelo and Montejo. db has also reached out to the group.