Brits reach for the rosé ahead of record-breaking heatwave
The weather is always a hot topic of conversation among Brits, and this week’s record-breaking heatwave is no exception, with consumers reaching for the rosé as they get ready for scorching temperatures.
Early this week will see temperatures peak even higher, with red warnings issued for the first time in the UK.
Monday and Tuesday will see the heatwave hit Brits with full force, and sales of fans, ice creams and rosé wine skyrocket in response to the weather forecast.
“We may well see the hottest day in UK history,” according to Prof Penny Endersby, chief executive of the Met Office. She also warned the BBC that more high temperatures are expected tomorrow, as the hot air pushes further north.
“Tomorrow there’s a higher chance of 40C and above, possible numbers 41 are the cards some 43 in some models, but we’re hoping it won’t be as hot as that,” she told the BBC.
Majestic Wine saw sales of the pink tipple soar 49% last week compared with the week prior, as temperatures rose to 26ºC.
A bottle of rosé was sold every 12 seconds, according to the wine retailer, and the pink stuff outsold white and red wines by more than 172,000 bottles last week.
UK supermarket chain Aldi also saw record-breaking sales, after retailing more rosé wine last week than any other weekend over the past 12 months, according to The Guardian.
The BBC has issued advice to Brits about how to stay cool amid rising temperatures, including drinking water and eating foods with a high water content, and staying in the shade.
Heatwaves this summer are showing how vital outdoor space and beer range are to pub profits as Brits are readied for more sunshine.
In a new report, Budweiser Brewing Group used MET office data to show how crucial outdoor seating will be for pubs and bars this summer as more people look to enjoy beer in the sunshine during the predicted reoccurring heatwaves. Read more on that here.