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Chile officially launches organic wine association with memorable acronym

It’s official; Chile has unveiled its first association for certified organic wine producers, and it’s been given a distinctive and memorable acronym.

Called COW, it stands for Chilean Organic Winegrowers, and unites eight producers, all of whom are members of Vinos de Chile.

News of the association was first reported by the drinks business in July last year, when it emerged that a group of wineries were banding together to promote organic wine from Chile, taking inspiration from Organic Winegrowers New Zealand (OWNZ), which is a dedicated to supporting organic winegrowing.

However, last week the organisation was officially launched at ProWein, with the founding members comprising Emiliana, Cono Sur, Koyle, Matetic, Miguel Torres Chile, Odfjell, Veramonte and De Martino.

COW comes with the support of Vinos de Chile, which will help the organic wine association through the bigger organisation’s R&D facility, legal teams and human resources.

The new group has been created to help promote Chilean organic wines, but also raise awareness more generally for the benefits of organic approaches to grape growing, while tapping into an increasing demand for organic products.

Indeed, according to COW, sales of organic wines increased by more than 20% in 2021 for the founding wineries, with demand being driven in particular by Canada, the US, the Nordics and Japan.

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