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Glenfiddich releases limited edition Chinese New Year packaging
Scotch distillery Glenfiddich has released a limited Reserva Rum Cask 21 Year Old in special packaging to celebrate Chinese New Year.
Designed by renowned Chinese artist Rlon Wang, the 2022 limited edition bottle completes the final edition in the designed series trilogy of Chinese New Year gift packs. The collection is inspired by the epic journey of Charles Gordon, son-in-law of Glenfiddich founder William Grant, to bring the Speyside Scotch whisky to the world.
The design of the finale edition is themed around ‘Great Homecoming’, where the Glenfiddich Stag honours Grant’s triumphant return home with magical and wonderous stories to share.
Translated as ‘Fu Lu’ in Mandarin, the iconic Stag encapsulates the sentiments of wealth, prosperity and longevity for this hopeful time of year and the concluding and design is an imagining of the next destination after reaching home finally.
Will Peacock, global luxury director says: “With the conclusion of this series of limited-edition CNY packs, artist Rlon Wang speaks to our time by capturing a feeling of optimism for the future. The talented illustrator, a fellow maverick in his field, takes our characters on one final journey to a horizon of possibility and opportunity.
Artist Rlon Wang says of the partnership: “I greatly enjoyed working with Glenfiddich for this final design; I was able to use a technique of multi-layered illustrations to put people’s brightest hopes and dreams on a canvas. I gave the design an otherworldly feel with the use of traditional symbols in futuristic forms. We see old friends – Glenfiddich’s Royal Stag and the traditional dancing Chinese lion – ascending to the stars with a bright galaxy in front of them; auspicious lanterns, lotus flowers and a soaring phoenix guide them into a vibrant world full of galactic proportions. Zero-gravity allows them to reach new heights, representing a boundless future that awaits.”
The final Chinese New Year vibrant design by Rlong Wang is available with the Glenfiddich Reserva Rum Cask 21 Year Old and the 12, 15 and 18 Year Old Malt Whisky. Each of the colourful whisky designs pays homage to the corresponding colours on the malt labels.
The Glenfiddich Reserva Rum Cask 21 Year Old and the 12, 15 and 18 Year Old Malt Whisky variants are now available in luxury whisky retail outlets, premium establishments and select airports in Asia-Pacific and the USA.