Cult Wines partners with Angélus on NFT artwork
Fine wine investment firm Cult Wines has released an exclusive non-fungible token (NFT) artwork in collaboration with Bordeaux estate Chateau Angélus.
Marking the release of the 2020 vintage of Angélus, the one off digital artwork features a 3D animation of the estate’s signature bell that appears on its label.
The artwork showcases the Saint-Emilion bell tower in 3D detail, down to the engravings around the circumference of the bell and the strike of the hammer.
The NFT artwork will be auctioned on OpenSea from 13 July until 20 July. The auction will be accepting offers in crypto currencies USDC and Ethereum.
The winning bidder will also receive a barrel of Chateau Angélus 2020 that can be bottled in whichever formats they chose and will be stored with Cult Wines.
“This collaboration enables us to engage a new generation of wine drinkers in a creative way by providing access to one-of-a-kind opportunities that demonstrate the specialised access, relationships and insights that are the cornerstones of our brand experience,” said Tom Gearing, CEO of Cult Wines.
During the two-year ageing process, the owner of the NFT will be invited to Angélus to take part in the wine’s journey from vineyard to bottle, including grape picking during the 2021 harvest and a tasting with the estate’s CEO, Stéphanie de Boüard-Rivoal.
The experience will culminate in the bottling of the 2020 vintage with a stay at Logis de Cadene and a dinner hosted by Gearing and de Boüard-Rivoal at Angélus.
The NFT collaboration with Angélus is the first step of several that Cult Wines plans to make with blockchain technology in a bid to transform the way collectors and investors buy and sell fine wine.
“Blockchain is a constantly evolving space that is reshaping how wine is stored and authenticated, and we plan to be on the leading edge of that movement,” said Corey Parkinson, global head of product at Cult Wines.
Earlier this week fellow St. Emilion estates Cheval Blanc and Ausone set tongues wagging when they announced that they would both be withdrawing from the appellation’s official classification system, which is due to be revised next year.