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Cockburn’s becomes latest to release Port and tonic in a can
Following launches by Taylor’s, Croft and Offley, Cockburn’s has become the latest to release Port and tonic in a can.
Like the other Port houses who have entered the pre-mixed Port category, Cockburn’s has unveiled a ‘Portonic’, which is the official name for a ready-to-drink combination of Port and tonic that was registered by the Port and Douro Wines Institute (IVDP) earlier this year, following pressure by Taylor’s – the first Port producer to use the term.
Founded in 1815, Cockburn’s, which has been owned by Symington Family Estates since 2010, has created a mix of Cockburn’s Fine White Port, tonic water, lemon & fresh mint in a 250ml can.
According to the producer, a pre-pandemic tourism boom in Portugal has precipitated a growing interest in Port and tonic cocktails, and the UK has seen trade sales of white port increase by 61% between 2014 and 2020, while sales of Cockburn’s white port in the UK have increased by 340% over the same period.
At the same time, the Port house, which is the UK’s best-selling port brand, noted that ready-to-drink beverages have become increasingly premium, reflecting a consumer desire for drinks with high-quality ingredients.
The signature Cockburn’s feather from the 75cl bottle of Porto Branco – which is drawn in the shape of the Douro River – is featured boldly across the can in “a bright and distinct design”.
To celebrate the new Cockburn’s White Port & Tonic can, the brand is challenging people in Porto and London to take part in the ‘Birds of a Feather’ treasure hunt.
Cockburn’s will hide blue and gold feathers in three locations in both Porto and London and, every other day for a week, Cockburn’s will share a clue for people to find the feathers – the first that do will win a summer’s supply of its White Port & Tonic cans.
Details of the competition will be shared on Cockburn’s Instagram soon.
Since the launch of Taylor’s Chip Dry and Tonic last month, Sogrape has unveiled Offley Porto Clink White with tonic, and Croft has brought out the first pre-mixed pink Port and tonic.