Gordon’s launches alcohol-free ‘spirit’

Gordon’s has launched a juniper-led, alcohol-free ‘spirit’ made with the same botanicals as its London Dry Gin using a recipe that’s a closely guarded secret.

Priced at £14 a 70cl bottle, Gordon’s 0.0% went on sale today at Tesco stores throughout the UK and online at Amazon.

The alcohol-free ‘spirit’ is made using the same botanicals found in Gordon’s London Dry Gin, to give those abstaining from alcohol a similar taste experience. According to brand owner Diageo, Gordon’s 0.0% has a “bold, juniper-led character you expect from the brand”.

Gordon’s 0.0% is aimed at consumers who are opting not to drink but are “tired of compromising on taste”.

Charlotte Gibbon, GB head of marketing at Gordon’s said: “At Gordon’s we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol free drink.

“Gordon’s 0.0% has been created to ensure that consumers still get to enjoy the taste of Gordon’s, even if they’re opting not to drink alcohol.”

Anita Robinson, marketing director at Diageo GB, added: “Our innovation team at Gordon’s has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience.

“Gordon’s 0.0% is created by distilling the same botanicals used in Gordon’s London Dry Gin. These botanicals are individually immersed in water, heated and then distilled before being blended together to capture the essence of Gordon’s in a delicious alcohol-free alternative.

“This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”

Robinson recommends enjoying Gordon’s 0.0% over ice with tonic and a wedge of lime.

4 Responses to “Gordon’s launches alcohol-free ‘spirit’”

  1. Since there are trace amounts of alcohol in non-alcoholic beer, I suspect the same of this non-alcoholic Gin. I am interested in what percentage of the Gin and Tonic crowd will go for the non-buzzed version of this famous cocktail. I suspect Gordon’s corporate marketing has all the answers. For me, it better be less expensive than the real stuff. The upscale bar session will be somewhat less interesting without the buzz.Thank You. Dream On.

  2. I left what I thought was a decent comment about the viability of non-alcohol in a cocktail bar setting. But I guess you didn’t like it so it was not published. So much for open-mindedness.

  3. Angela says:

    I can’t find this Gordon’s Gin anywhere to purchase in West Sussex (date of typing this is 3rd January 2121). The Mirror said that it would be available to buy from TESCOS and AMAZON – I cannot find it on either – I have tried!……… I can also not find Gordon’s actual address OR email on their very own website, to contact them to ask either – too difficult on their website to even get any stockists!….. requires that you click on a drop-down menu, but it does nothing – it does not move or ‘click-into’ at all! I am quite frankly a bit – no – VERY peeved and disappointed that I can’t find it to buy it despite constantly seeing adverts for it EVERYWHERE/&constantly!!!!…….

  4. Sonia says:

    Unable to get Gordon’s Alcohol Free Gin anywhere. Today I have been to Asda, Coop, Sainsbury’s and Tesco but none of them have it.bWhy?

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