The Americans are coming: US fine wine trade booms

11th November, 2020 by Rupert Millar

Amid the talk of Bordeaux’s shrinking trade share, Burgundy’s slower growth and the boom for Champagne and Italy, another set of wines have been making big strides this year – American ones.

A broadening market outside of the US, helped by better distribution and critical recognition have been driving the market for US (predominantly Californian) labels since 2015 but 2020 has seen a positively stratospheric spike in demand.

Liv-ex reported in its latest monthly report on the enormous gear change that has taken place, driving US wine into a much more prominent position in the secondary market.

It’s important to note here what is being referred to by American/US wines. Wine is made across the US but California produces around 85% of the country’s total output and 98% of secondary market activity is for Californian labels.

Here too though it’s worth noting that while Napa Valley wines still account for 79.6% of Californian wines traded, that figure has fallen from 87% in 2019, with wines from Oakville, Rutherford, Sonoma County, Sonoma Coast, Santa Cruz, Russian River Valley and Paso Robles all starting….

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