Supermodel Cara Delevingne launches Prosecco
British supermodel Cara Delevingne has launched a premium Prosecco brand with her sisters Chloe and Poppy, making her the latest celebrity to enter the wine game.
The Della Vite range includes a Prosecco Superiore DOCG and a Treviso Prosecco DOC. Both are made in collaboration with Foss Marai.
Marking the first joint venture between the three sisters, the inspiration behind the project came from the fact that Prosecco had played a role in many family celebrations.
To bring the brand to life the trio partnered with the Biasiotto family, owners of the sustainably focused Foss Marai estate in Valdobbiadene, founded in 1986 by Carlo and Adriana Biasiotto.
Della Vita Superiore DOCG is made from hand picked Glera grapes picked from 40-year-old vines in Valdobbiadene. The wine is fermented with natural yeasts.
It is said to offer aromas of citrus blossom and is “rich and extra-dry” in character, “with hints of crostini and chamomile and a mineral palate that lingers”.
Della Vite Treviso Prosecco DOC meanwhile, is said to be “refined and versatile with a clean and bright palate” and “packed with aromas of jasmine and lavender”.
The bottles feature a handwritten signature logo devised by Poppy Delevingne. Della Vita Superiore DOCG has gone on sale in the UK for £25, while Della Vite Treviso Prosecco DOC has an RRP of £20.