Waitrose supports South African wine industry with discounted case
To help support the struggling South African wine industry, Waitrose has launched a curated case of wines with a 25% discount for its customers for a limited time.
Launching on Waitrose Cellar today (29 July) the limited edition South African case has been put together by Waitrose to help boost sales following a ban on domestic wine sales in the country.
Priced at £62 for six bottles and £125 for 12, the case features a variety of wine styles from regions across the country.
Inside the case you’ll find Springfield Estate Sauvignon Blanc 2019; Reyneke Organic Chenin Blanc 2019; Rustenberg Chardonnay 2019; Ghost Corner Pinot Noir 2017; Journey’s End Sir Lowry Cab Sauvingon 2017 and Waitrose No.1 Cederberg Syrah 2018.
“It’s been really hard to see our fantastic winemakers in South Africa struggle with the domestic sales ban, some of whom we have worked with for over 20 years,” said Waitrose’s South African wine buyer, Victoria Mason.
“We have such a brilliant range of South African wines and we wanted to help in whatever way we could. By putting these wines together in a special case at a great price, we hope our customers will order one and help support the industry,” Mason added.