Close Menu

Carlsberg launches red beer can for Liverpool FC win

Danish brewer Carlsberg has released a special edition red beer can to celebrate Liverpool FC’s Premier League victory, with a design that includes players’ signatures.

Carlsberg is launching a limited edition ‘Champions Can’ in honour of Liverpool’s historic early victory last night (25 June).

The new release, which also features Liverpool FC’s crest, player signatures and the words ‘Champions, 2020 onwards’, will be available in 23 countries across the world; with UK fans able to get their hands on the can and a glass chalice through an online giveaway in the coming weeks, the brewer said.

Liverpool were crowned Premier League champions as Manchester City dropped points at Chelsea, shortly after Liverpool beat Crystal Palace on Wednesday evening. With 7 matches still to play, it marks Liverpool’s 19th top-flight title and their first since 1989-90.

It’s not the first time Carlsberg has had a makeover to honour its relationship with Liverpool. The brewer released a bright red pilsner brewed specifically for Liverpool FC fans in April 2019.

Carlsberg renewed its sponsorship deal with Liverpool F.C. last May, which the Danish beer giant has benefitted from since 1992. Theirs is the longest-running partnership between a brewer and a Premier League club.

Head of global sponsorships, Louise Bach, said: “We’re delighted to be celebrating the team’s incredible season together with Liverpool FC fans across the world. Our role is to make football even better for the fans, and hopefully this will make their celebrations even sweeter.”

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No