10 of the biggest Hard Seltzer brands

3. Bud Light Seltzer

Brand owner: AB InBev

US market share: 9%

Launched: 2020

Another new kid on the block, AB InBev launched its Bud Light Seltzer in January 2020, investing $100m in the category, and already commands an impressive 9% share in the US, according to Guggenheim analysts.

Already the third biggest seltzer in the US, although still small by comparison, it’s sure to become a big player in the segment with the marketing clout to push it global. One can has 100 calories, 2g of carbs and 5% alcohol by volume and is available in four flavours: black cherry, lemon lime, strawberry and mango.

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