10 of the biggest Hard Seltzer brands

7. Corona Seltzer

Brand owner: Constellation Brands

US market share: 1.1%

Launched: 2020

Newly controversial given its now unfortunate name, Constellation’s Corona Seltzer launched this year, in what could be considered epically bad timing. Constellation however has persevered with its launch, pushing on with marketing campaign, and has already taken a 1.1% share of the US market, according to Guggenheim Analysts (12 weeks to March 21).

The brand has already drawn criticism however for an ad campaign to mark its launch stating that it’s new flavours would be “coming ashore” soon, in keeping with its beach-side summer messaging, which was deemed insensitive in the current coronavirus climate.

In response, a spokesperson for Corona, said that the advertisement was “consistent with the campaign we have been running for the last 30 years”.

Corona Hard Seltzer is gluten free, has 0g carbs, 0g sugar, 90 calories and comes in at 4.5%, with flavours including Tropical Lime, Cherry, Blackberry Lime and Mango.

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