10 of the biggest Hard Seltzer brands

1. White Claw

Brand owner: Mark Anthony Brands

US market share: 58.6%

Launched: 2016

By far the biggest and most established seltzer brand in the US, White Claw dominates the market with a 58.6% share. Since its launch in 2016, the brand has achieved a phenomenal rise to prominence within the seltzer category, so much so that its nearest competitor lags far behind in terms of market share. In 2019, Americans drank $212.1m worth of White Claw in the six months to June 23, more than the entirety of 2018, when sales totalled $196.7, according to IRI sales data.

It’s officially classed as a flavoured malt beverage (as with Smirnoff Seltzer), made with “a blend of seltzer water, its gluten-free alcohol base, and a hint of fruit flavour”. The alcohol comes from fermented sugars derived from malted gluten-free grains.

Each can contains 100 calories and carries an ABV of 5%, with flavours including Black Cherry, Mango and Natural Lime. The brand also recently released a limited edition White Claw Pure Hard Seltzer called Pure, which doesn’t contain any fruit flavouring and is intended to be an alternative to vodka and soda.

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