Top 10 on-trade drinks trends for 2020

5. Hard seltzers

Another category that has found favour in the US, Bibendum believes that hard seltzers – sparkling water spiked with alcohol and other flavourings – are due to take off in the UK. Usually low in calories and sugar, and with an ABV of between 4 and 6%, drinks within the category have particularly appealed to younger, health conscious drinkers.

6. Pink drinks

Pink drinks are predicted to continue their popularity in 2020. The first pink Prosecco could hit the shelves in January next year, adding further fuel to the appeal of the Italian sparkler.

Bibendum reports that one in four of the consumers surveyed “regularly drink pink”, with the trend expected to further its reach in the cider and gin categories. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters