7 consumer drinks trends to watch in 2020

7. Even more pink stuff

Pink is everywhere in the drinks world, and that doesn’t look set to change any time soon.

Britain’s on-trade sales of the juniper-laced spirit were worth £1.42 billion in the 12 months to mid-May 2019, according to a report from research analyst CGA insights. Everyone from brewer Adnams to cider brand Kopparberg now sells a pink gin or variant thereof.

But the pink trend isn’t exclusive to juniper based spirits. CGA insights also report that Champagne is eclipsed by other types of fizz in the UK on-trade, but rosé Champagne is performing well above expectations.

Meanwhile, the Prosecco region’s regulatory body recently gave wineries the green light to start producing and selling pink Prosecco, and the first bottles are slated to hit UK retail shelves at the start of next year.

“Britain’s love affair with pink gin and rosé wine seems to be expanding: drink aisles are now an explosion of pink,” according to Waitrose’s report.

“From rosé vermouth and Champagne to Cocchi Rosa, an Italian aromatised wine, there are blushes all round.”

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