5 cocktail trends to watch in 2020

Spirits group William Grant & Sons has released its annual drinks market report, outlining the trends that have defined the spirits industry so far this year.

The report, which was unveiled at an event in London on Tuesday 22 October, outlines the habits and behaviour of today’s drinkers, in an effort to explain why spirits groups are developing the products they are.

As well as taking deep dives into the performance of spirits categories such as whisky and gin, the report also sheds light on what is happening in bars around the world.

We’ve listed the top trends William Grant & Sons has picked up on this year, from supplying never-ending ranges of quirky craft gins, to innovative drinks menus.

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