London wine trade gets a taste of Rueda

On Tuesday this week, members of the drinks trade in London were introduced to the wide range of wines from Spain’s best-selling white-wine-producing region: Rueda.

Campo Eliseo Verdejo vines in Rueda (Photo credit: Campo Eliseo)

The event, which took place at Asia House in the heart of the capital, included youthful, aromatic whites made from Sauvignon Blanc and Verdejo, as well as richer, barrel-aged examples from the latter grape, which is native to the region.

Attendees were also treated to a Dorado at the end of the masterclass, which is a rare, historic, oxidative, dry fortified wine that was once widely-produced in Rueda, and is now making a come-back.

Also made using the Verdejo grape, Dorado tastes a little like a slightly fruitier dry oloroso-style Sherry, and wowed the London trade for its nutty complexity and freshness, along with its potential to match a wide range of dishes, particularly those with hard-to-match flavours, such as blue cheeses.

As the presenter of the masterclass, having recently visited Rueda, I gave an introduction to the region’s strengths, sharing my views on why I think this part of Spain is relevant for UK buyers, and their customers.

In particular, I selected three reasons why Rueda deserves to be more than a niche category in the UK, which is in sharp contrast to its position in its domestic market – as much as 40% of all white wine consumed in Spain hails from Rueda.

Firstly, due to strict quality control by the Rueda DO, coupled with the presence of all of Spain’s major wine companies in the region, whites from Rueda have a high base standard, and yet come with competitive prices.

Secondly, whether made with Sauvignon Blanc, but much more likely, Verdejo, the whites from Rueda are citrus-scented, gently bitter, bright wines, making them refreshing, and stylistically right on trend.

Thirdly, with the native grape of Verdejo accounting for more than 85% of the plantings in Rueda, this region represents something that is simple and authentic – a grape and place combination with at least half a century of history that’s easy for consumers to recall.

In essence, this area is Spain’s answer to Marlborough Sauvignon Blanc, because Rueda represents a region and grape combination that’s memorable, refreshing, and identifiable.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events Executive

67 Pall Mall
Pall Mall, London SW1Y 5ES, UK

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more