Heineken adds calorie information to cider labels

All bottles of cider produced by Heineken will include calorie counts and nutritional information on their labels by the end of the year, the drinks giant has said.

Heineken said it is making “significant reductions in sugar” across its cider brands, leading with Bulmers Original cider. The brewer said it has changed the recipe to contain 30% less sugar while also being made from apples grown exclusively in the UK.

The company said it has invested £58m in its cider operations in Herefordshire over the last two years to improve the sustainability of its cider making.

“We have already made the changes on our beers and now our entire range of ciders will give consumers calorie and ingredient information to help them make informed choices,” UK marketing director Cindy Tervoort said.

“We hope this move will inspire the rest of the cider industry to follow.”

“We’re incredibly proud of the new and improved Bulmers apple cider.”

The announcement comes five months after AB InBev pledged to add prominent nutritional information to its popular lager Bud Light, making it the first beer brand in the US to do so.

Diageo added nutritional and calorie information to packs of 500ml cans of Guinness in the Republic of Ireland in 2017.

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