Close Menu
News

Mouton cases make £750,000 for Notre-Dame

Twenty-five limited edition cases of Mouton Rothschild have made £750,000 in a London sale with all proceeds going to repairs of Notre-Dame.

As announced yesterday (16 April), the proceeds of the sale were originally earmarked for restoration work at the Palace of Versailles but after the terrible fire at Notre-Dame de Paris on Monday, both Mouton and Versailles announced that the money from the London leg of the salewould be diverted to the cathedral’s repairs instead.

Auctioneer Sotheby’s reported that each case “more than doubled” its opening bid and the average case price was higher than the £30,105 achieved per unit in Hong Kong earlier this month.

Catherine Pégard, president of the Public Establishment of the Palace, Museum and National Estate of Versailles, said: “Today with Château Mouton Rothschild, we will donate the proceeds of the London auction of 25 Versailles Celebration Cases to support the rebuilding of Notre-Dame Cathedral in Paris.

“Proceeds were originally designated to fund restoration projects at the Palace of Versailles. We are proud to offer a contribution towards the restoration of this symbol of French heritage.”

Philippe Sereys de Rothschild, Chairman and CEO of Baron Philippe de Rothschild, added: “My family and I are proud to have, jointly with Versailles, made the decision to donate the proceeds of the sale of 25 of the limited-edition Versailles Celebration Cases, which raised over £750,000 in London today, to the Notre-Dame Cathedral in Paris. Following tragic recent events, we are honoured to contribute towards the reconstruction efforts of this national landmark that is an integral part of our French history.”

The sale of the final set of 25 cases in New York next month will be for the benefit of Versailles as originally intended.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No