Maille releases new Provence rosé mustard

We’ve had rosé-flavoured gummy bears, the ‘frosé’, and pink wine scented deodorant, but Dijon-based Maille believes the pink drink trend is here to stay with the launch of mustard made with Provence rosé and grapefruit.

The limited-edition condiment has been released exclusively for the spring/summer 2019 season.

The mustard comes packaged in traditional stoneware jars made in Burgundy and in the UK is available in 125g jars, while in the US 4.4oz and 8.8oz jars are being sold. Described as “fruity, light and acidulous premium mustard of medium strength”, it has been designed to mix into a vinaigrette to “bring out the freshness and fruitiness of a prawn, grapefruit, cucumber and avocado salad”.

The producer also suggests using it for marinades or grilled dishes as well as with ceviche.

Ingredients include Provençal rosé, grapefruit purée, strawberry puree, raspberry purée, dried grapefruit, lemon juice concentrate, beetroot juice concentrate and blackcurrant purée as well as mustard seeds, mustard flour and honey.

Maille also produces a mustard made with Chablis and black truffle.

The Provence rosé category has seen significant investment in recent months. This month, E&J Gallo launched an AOP Côtes de Provence rosé into the UK market, while in March American actress Sarah Jessica Parker announced that she will be releasing a Provence rosé.

In February, UK wine distributor Bancroft Wines became the official agent for Château de Berne in the UK, focussing on the Provence estate’s premium rosé portfolio, distributing five wines across the on-trade, off-trade and national retail channels.

Meanwhile in January, Château Miraval, which is still co-owned by Hollywood actors Brad Pitt and Angelina Jolie, announced the launch of a new rosé to join its established Miraval Rosé, launched in 2012, called ‘Studio by Miraval’.