Top drinks marketing campaigns and news: January

Jubel Beer

The founders of UK beer brand Jubel took to the road last month for ‘Vanuary’ – a mission to visit each of the 250 Sainsbury’s stores they are now stocked in across the country.

Celebrating the newly-won listing, the founders Tom Jordan and Jesse Wilson travelled 3,000 miles across the country, sleeping in a VW campervan. They toured stores across four countries, from locations in Northern Ireland all the way down to Penzance.

Co-founders Tom Jordan and Jesse Wilson say: “It’s been a complete whirlwind of a year – 300 accounts in our first 3 months, a sell-out London launch in Selfridges, a couple of World Beer Awards and a national Sainsbury’s launch. We thought we’d continue the mayhem by spending Jan in a Van and doing a trailblazing UK store tour. Keep an eye out for our van towing a branded advertising trailer at a Sainsbury’s near you!”

The journey took place from 7 to 21 January.

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