EU compromise put forward in Australian Prosecco debate

As part of trade deal negotiations between the EU and Australia over product labelling, a compromise may have been reached in the on-going Australian Prosecco debate.

Glass of champagne against vineyard background

Italian and Greek food and drinks producers are urging Australian companies to rebrand their wines and cheeses, under a new EU proposal.

Products could now be named ‘Australian Prosecco,’ in a possible compromise, after the initial suggestion was that Australian companies had to label their products ‘Prosecco-like,’ or ‘feta-like.’

The initial proposal made by the EU suggested that any new trade deal would have to guarantee exclusive naming rights to certain local products.

Simon Birmingham, Australian trade minister, is in negotiations with the EU over how more than 1,500 Australian products could be affected in the trade deal.

Senator Birmingham said. “We will work for the best possible outcomes in net terms for Australia. That means you have to look at what you may need to agree to that you would not entirely wish to do, just as we expect the EU to provide the type of access that they may not wish to provide.”

Australian wine producers fear that the new labelling agreement will put them at a disadvantage against European producers.

Australian-produced Prosecco earns AUS$100 million annually. Brown Brothers wines has seen a 50% growth in Prosecco sales year-on-year, and has described this new move as “sneaky.”

Executive director of the Australian wine company, Ross Brown, told the Brisbane Times: “Twenty years ago we brought the grape variety to Australia. It’s just so happened that style has had its day in the sunshine and now become quite fashionable.”

Though Prosecco has been produced in Italy for centuries, Italian winemakers only registered the grape as a protected “geographic indicator” when it started gaining popularity in the last decade.

And while the wine gets its name from the town of Prosecco, a suburb of Trieste, it is also the former name of the grape that is used to produce it, now named Glera.

Read more: 

AUSTRALIAN WINEMAKERS PREPARE TO DEFEND RIGHT TO PRODUCE ‘PROSECCO’

ITALY PROTESTS AUSTRALIAN ‘NERO D’AVOLA’ IN THE UK

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Sales Director

Manchester Gin
Manchester, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Marketing and Communications Manager

Southern England Wines (UK) Ltd
Petworth, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more