People drink more alcohol in cold climates

A recent study by the University of Pittsburgh has confirmed what we all suspected: that people in colder, darker climates drink more alcohol.

A recent study by the University of Pittsburgh has found that people drink more alcohol in colder climates

As reported by the Pittsburgh Post-Gazette, the study found that climate and drinking patterns are inversely related, meaning the warmer the climate, the less people drink.

The study, published in the journal Hepatology, examined average temperatures and annual sunshine hours with alcohol consumption per capita in 193 countries.

It found that the level of binge drinking and the total number of drinkers went up in countries with lower temperatures and less sunshine hours.

It also revealed inversely related drinking/climate patterns in Northern latitudes closest to the Arctic Circle, including Russia, parts of Europe, Canada and Alaska. Africa showed the most obvious opposite pattern of people drinking less in a hot and sunny climate.

“Everybody assumed this, but nobody has demonstrated it,” Dr. Ramon Bataller, one of the authors of the study, told the Pittsburgh Post-Gazette.

“The findings show us that in order to prevent alcohol abuse, resources should be focused more in cold places. People with a genetic predisposition to alcoholism should maybe avoid living in a very cold place as they will probably drink more,” he added.

The study took into account countries where people don’t drink for religious reasons.

In hot climates, alcohol increases the chance of dehydration, but, as alcohol increases blood flow to the skin, drinking can make a person feel pleasantly warm in cold climates.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

London, UK

Awards Sales Executive – France

London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019


London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more