UK supermarkets to trial facial recognition for alcohol sales

Facial recognition software for alcohol sales, which removes the need for staff-approved age verification checks, is to be trialled in UK supermarkets for the first time, after waiting for age approval has been identified as one of the top frustrations for shoppers.

The software has been developed by British start-up Yoti and is being integrated into self-service tills supplied by NCR, a US company which supplies a number of major supermarkets in the UK.

The new tills will be equipped with a camera to scan the customer’s face to determine their age when purchasing restricted products such as alcohol and cigarettes.

The possibility of trialling the system was first announced in November last year, but The Telegraph reports that it has now been given the go-ahead, with a pilot scheme due to be in place by the end of this year. If successful, the initiative could be rolled out across more stores in 2019.

Last year, Yoti said that two supermarkets had received permission to test the system, but it did not reveal which ones.

According to The Telegraph, unlike Yoti’s facial recognition app, customers do not need to register their identity in advance, while the tills will not be able to store images of users.

Existing Yoti clients can also use its app at the new tills. The app works by linking a selfie of the user with a photo-ID such as a driving licence or passport. Yoti staff then verify the documents and make sure that the selfie image and photo-ID match.

Robin Tombs, chief executive of Yoti, told The Telegraph: “Waiting for age approval at self-checkouts is a source of frustration for many shoppers, who just want to get home as quickly as possible.

“Our integration with NCR delivers a frictionless and innovative way for customers to prove their age in seconds. It’s a simple process that helps retailers meet the requirements of regulators worldwide”.

NCR tills are currently used by retailers including Tesco, Sainsbury’s, Marks & Spencer, Boots and WHSmith. It has been reported, however, that Sainsbury’s will not be trialling the software.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Customer Services Administrator

Speciality Drinks
London, UK

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Brand Manager Marketing Entry Level

Distell International Ltd
London or Glasgow

Brand Manager - Maternity Cover

Hatch Mansfield
Ascot, Berkshire

Finance Manager

The Benevolent, the Drinks Industry Charity
London

Customer Service Executive

Berkmann Wine Cellars
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Beer Competition

Find out this competition results !

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

Click to view more