This craft beer brand will let you pay what you like for a six-pack of lager
A Scottish entrepreneur is selling six-packs of lager with an unusual promotion this afternoon — punters can pay whatever they like.
Alan Mahon has partnered with brewers at Brewdog’s Aberdeenshire facility to create 1,000 packs of Brewgooder Clean Water Lager— a one-off beer which is available to purchase online. People will be able to pay as little as one penny or as much as £100 for a pack.
Proceeds from Brewgooder sales with go towards funding water sanitation initiatives in developing countries.
Alan Mahon, founder of Brewgooder, said: “We believe that when beer drinkers learn about our mission and what we do with our profits, they will be more than happy to pay an amount that fairly reflects the cause, and the quality of our lager.
“Every case that we sell at retail value allows us to provide clean water access for a person in Malawi for over two years. So, the question is: what value do you put on a beer that makes that type of social impact?
“Our hope is twofold: that we’ll be proven correct and that the value paid echoes that of the impact; and we manage to attract a new range of Brewgooder drinkers that can help bring us closer to achieving our overall mission: to provide clean water to one million people across the world.”
Brewgooder is brewed at Brewdog’s Ellon headquarters.
The ‘Honesty Box’ offer will run as long as the stock lasts, however, customers limited to one purchase each.