In focus: Top trends in Pinot Grigio

19th October, 2018 by Phoebe French

Whether you know it as Pinot Grigio or Pinot Gris, the white grape is a global star. But with some examples being thin and neutral while others offer a glass that oozes class, how are consumers to know what’s in store? Phoebe French investigates…

Feature findings

> The new Pinot Grigio delle Venezie DOC has listed improving quality, control of production and better communication with both the trade and media as its top priorities
going forward.
> The DOC is also working with Italian universities on academic research projects in order to better understand the grape.
> In the UK off-trade, Pinot Gris is growing at the premium end, despite its historic dominance of
the entry-level category.
> Global Pinot Gris producers believe that recognising and exploiting the variety’s versatility may be the key to its future success.

Of French origin and later adopted by Italy, Pinot Gris, or Pinot Grigio, is one of the world’s most commercially significant and recognised white grape varieties. According to the latest OIV data, worldwide plantings currently total….

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