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Elon Musk announces bid to produce Tesla-branded Tequila
Entrepreneur and CEO of electric car and solar power company Tesla, Elon Musk, has revealed his company has filed an application to trademark ‘Teslaquila’, meaning that what was originally an April Fool’s prank could become a reality.
Image: wiki
Musk first made reference to the product on 1 April 2018 in a prank in which he tweeted that Tesla had gone bankrupt and “Elon was found passed out against a Tesla Model 3, surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks”.
Elon was found passed out against a Tesla Model 3, surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks.
This is not a forward-looking statement, because, obviously, what’s the point?
Happy New Month! pic.twitter.com/YcouvFz6Y1
— Elon Musk (@elonmusk) April 1, 2018
However, Tesla officially filed an application with the U.S. Patent and Trademark Office to trademark “Teslaquila” on 8 October.
The trademark is for a “distilled agave liquor and “distilled blue agave liquor” suggesting that Tesla could produce both a ‘Tequila’ and a ‘Tequila 100% agave’. By law, at least 51% of the fermentable sugars that produce a ‘Tequila’ must come from the blue agave plant while up to 49% can come from non-agave sources, while for a ‘Tequila 100% agave’, all of the fermentable sugars must come from blue agave.
Posting an image of a branded bottle on Twitter, it was revealed that Teslaquila will be bottled at 40% ABV.
Visual approximation pic.twitter.com/sMn3Pv476Y
— Elon Musk (@elonmusk) October 12, 2018
According to trademark application, an earlier document was filed in Jamaica on 10 April this year.
If Tesla does release its branded Tequila, Musk will join a growing list of high profile figures entering the sector.
Among those that have expressed an interest or invested in the spirit category are George Clooney, who sold his brand Casamigos to Diageo last year for US$1 billion; Dwayne Johnson; The Backstreet Boys; Adam Levine and Sammy Hagar; AC/DC, Justin Timberlake, P Diddy and Carlos Santana.
Most recently, Sex and the City star Chris Noth acquired a majority stake in Ambhar Tequila for an undisclosed sum.
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