Elon Musk announces bid to produce Tesla-branded Tequila

Entrepreneur and CEO of electric car and solar power company Tesla, Elon Musk, has revealed his company has filed an application to trademark ‘Teslaquila’, meaning that what was originally an April Fool’s prank could become a reality.

Image: wiki

Musk first made reference to the product on 1 April 2018 in a prank in which he tweeted that Tesla had gone bankrupt and “Elon was found passed out against a Tesla Model 3, surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks”.

However, Tesla officially filed an application with the U.S. Patent and Trademark Office to trademark “Teslaquila” on 8 October.

The trademark is for a “distilled agave liquor and “distilled blue agave liquor” suggesting that Tesla could produce both a ‘Tequila’ and a ‘Tequila 100% agave’. By law, at least 51% of the fermentable sugars that produce a ‘Tequila’ must come from the blue agave plant while up to 49% can come from non-agave sources, while for a ‘Tequila 100% agave’, all of the fermentable sugars must come from blue agave.

Posting an image of a branded bottle on Twitter, it was revealed that Teslaquila will be bottled at 40% ABV.

According to trademark application, an earlier document was filed in Jamaica on 10 April this year.

If Tesla does release its branded Tequila, Musk will join a growing list of high profile figures entering the sector.

Among those that have expressed an interest or invested in the spirit category are George Clooney, who sold his brand Casamigos to Diageo last year for US$1 billion; Dwayne Johnson; The Backstreet Boys; Adam Levine and Sammy Hagar; AC/DC, Justin Timberlake, P Diddy and Carlos Santana.

Most recently, Sex and the City star Chris Noth acquired a majority stake in Ambhar Tequila for an undisclosed sum.

Read more:

TEN CELEBRITIES WHO HAVE LAUNCHED TEQUILA BRANDS

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

London Account Manager

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Off-Trade Account Manager

Justerinis & Brooks
London, UK

Vinitaly 2019

Verona,Italy
7th Apr 2019

The Wine & Spirits Show

London,United Kingdom
12th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019
Click to view more

The Prosecco Masters 2019

Deadline : 22nd March 2019

The Global Sparkling Masters 2019

Deadline : 25th March 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more