Baron de Ley: Rioja is the Bordeaux of Spain

18th October, 2018 by Phoebe French

Rioja giant Baron de Ley’s international general manager, Victor Fuentes, revealed that while “none of the big Rioja brands are doing well in China,” the company is hoping to promote the region’s wines as the Bordeaux of Spain.

Fuentes made the comments to the drinks business while discussing the wine group’s export strategy and top markets last week at its Mendavia-based winery.

Baron de Ley was formed in 1985 and having embarked on an ambitious programme of vine-planting and investment, is now a major land-owner in the region with 750 hectares of vines including the region’s largest single vineyard plot –Los Almendros – which is 250 hectares.

Rioja’s top export markets by volume is headed up by the UK and followed by Germany, the US, Switzerland, China,….

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