These are the most-popular sparkling wines in global travel retail

As Prosecco continues to boom and producers begin to adopt the branding strategies of their French counterparts, fizz label Bottega has been named the second most-popular sparkling wine in the IWSR’s Global Travel Retail index.

Moet et Chandon is the most-purchased fizz at international airports, according to the report, however Bottega has trumped household names in the Champagne category in the IWSR’s latest study of consumer spending habits.

The Italian fizz label said its success is due in-part to its striking branding, in particular that of Bottega Gold Prosecco – which is “immediately recognisable and appreciated for its elegance and personality.”

The firm’s founder, Sandro Bottega, said: “I’m extremely proud and satisfied to achieve this result, which is due to a combination of quality, packaging and passion. I dedicate this to all my team, who work closely every day with the key players in the market in order to promote our brand.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

View Results

Rioja Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)