Overhex Wines collaborates with South African band Spoegwolf

Overhex Wines has collaborated with South African band Spoegwolf to help promote the launch of Mensa, its new South African wine brand and the country’s “first” to have an accompanying augmented reality app.

Sitting alongside sister brands Balance and Survivor, Overhex claims that Mensa “is the first South African wine supported by an augmented reality app”.

Calling itself the “ultimate book club wine” Mensa has the tag-line ‘live a great story’ with each of the range’s three wines boasting a scannable label that comes to life to tell its story.

The Mensa range comprises three wines “for everyday enjoyment”: a Sauvignon Blanc, a white Chardonnay and Pinot Noir blend, and a Cabernet Sauvignon. The whites retail for R75 (£3.83) and the red for R85 (£4.34).

It also has a Chenin and Pinot Grigio blend and a Shiraz and Malbec blend for export only.

Explaining the decision to collaborate with Spoegwolf, Overhex said: “As part of our promotion of the Mensa range, we commissioned an authentic and popular local band, Spoegwolf, to feature in our short video. The intention of the video was to get across the message that Mensa is all about living a great story, and we wanted the video to be truly South African, which is important for us a business as we are a proudly South African company.

“Spoegwolf will also perform at our concert at the winery in January, so it was a good fit”.

In the video to promote the launch, the whole band is featured (Chris von Wielligh on guitar and vocals; Danie du Toit on vocals; Albert van der Merwe on bass, and Moscow du Toit on drums and vocals), along with head winemaker for Overhex Ben Snyman.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Awards Sales Executive – France

London, UK

Fine Wine Buyer

London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Sales Administrator Customer Service

Ellis Wines
Hanworth, Middx

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019


London,United Kingdom
11th Mar 2019
Click to view more

The Global Pinot Noir Masters 2019

Deadline : 7th January 2019

The Global Fortified Masters 2018

Deadline : 15th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more