ProWein takes place at Indian trade show

ProWein will be making its debut in India during the Food & Hotel India (FHI) show in September to unlock growth opportunities in a market that’s still in the, “initial stages in terms of wine consumption”, the trade fair organiser said.

ProWein, the world’s largest trade fair for wines and spirits, will present in the Indian market for the first time with a series of seminars and the launch of its Education Campaign from 5-7 September.

“ProWein has a long track record of delivering business growth and outstanding success for the wine & spirits market worldwide”, said Marius Berlemann, global head of Wine & Spirits and director of ProWein.

“In the interest of our exhibitors it is our goal to always open up future growth markets. By delivering high class wines and spirits education, we are pleased to be part of the future development of the Indian wine and spirits market.”

Thomas Schlitt, managing director Messe Düsseldorf India, added: “Although the Indian subcontinent with his 1.3 billion people is still in its initial stages in terms of wine consumption, we can see good prospects here, with the emergence of a highly attractive sales market. In India’s major cities – especially Mumbai, Chennai, Calcutta, Delhi, Bangalore and Pune – both Indian and international wines are already very much part of a modern lifestyle.”

During the three-day trade fair, a range of seminars will be held for wine professionals in association with the WSET (Wine & Spirit Education Trust) and All Things Nice, one of the leading marketing and consulting agencies for wines and spirits in India.

According to ProWein, the seminars will be specifically geared towards Indian wine importers, the restaurant trade, hotel owners and wine professionals.

Each seminar will last 90 minutes and will include wine tastings, workshops, discussion forums and presentations, focusing on sensory perception, aromas and wine & food. Jude Mullins, international director of the WSET, will explain how to develop professional wine tasting skills, while Cognac and its stylistic factors will be the focus of Jack Lun, associate director of the Moët Hennessy Academy.

A panel discussion on how to create a wine list, and the complexity of HR in the hotel and restaurant trade will also be a further feature in the programme. A blind tasting featuring the difference between Indian and International wines is also planned, as well as malt whisky masterclass organised by ‘All Things Nice’ to showcase the effects of time and barrel (Sherry, bourbon, French oak) on whisky.

In addition to the seminars, ProWein’s presence at the fair will be further enhanced with The ProWein Education Campaign, which celebrated its première at ProWine China four years ago and has been an integral part of the event in Shanghai ever since.

The Food & Hotel India (FHI) will be held from 5 to 7 September 2018 at the 5-star Sahara Star hotel in Mumbai.

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