Blue wine trend hits France

1st August, 2018 by Lucy Shaw

French entrepreneur René Le Bail is on a mission to turn his fellow countrymen into a nation of red, white and blue wine drinkers with the launch of ‘Vindigo’.

As reported by The Telegraph, Le Bail originally intended to make blue wine Vindigo in France but was met with resistance.

Settling on Spain instead, he teamed up with a winemaker in Almeria and began working on a Chardonnay that gets its sea blue colour from a natural pigment found in red grape skins called anthocyanin, which is often used as a food additive.

According to Le Bail the wine boasts aromas of cherry, blackberry and passion fruit, and pairs well with seafood and oysters.

Around 35,000 bottles of Vindigo have gone on sale in Sète, a port city….

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2 Responses to “Blue wine trend hits France”

  1. james says:

    and there i was thinking that gimmicks were limited to the spirit drinks world!

  2. Richard Warland says:

    Not the first blue wine. In Australia, Penfolds released a sparkling, Blue Rhapsody, way back in the 1970’s.

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