UK pubs and brewers launch ‘Long Live The Local’ campaign to lobby for tax breaks on beer

A coalition of UK breweries and pubs has launched a new campaign called Long Live The Local in a bid to raise awareness of the current tax pressures business owners face in the on-trade.

Campaign material will appear across London to raise consumer awareness of the pub sector’s current climate.

In an emailed statement, campaign group Britain’s Beer Alliance said it will call for a cut in “devastatingly high” beer duties, which the Government has plans to increase further through RPI linked rises over the next three years.

David Cunningham, one of the campaign group’s directors, said: “The punitive beer tax, in conjunction with the other tax pressures from VAT and increasing business rates, are without doubt the biggest challenges facing the pub and beer industry right now. Between 2008 and 2013, the industry experienced the devastating impact of a five year escalator policy on beer duty.”

On average, three local pubs in Great Britain close per day, according to data collected by analyst CGA in a study backed by the British Beer and Pub Association.

The campaign will be supported by a £9 million investment which will be released over the next three years comprising of of nationwide posters, regional press advertising, an online video and extensive social media advertising.

There will be a full programme of MP lobbying events from mid-July through to the budget in November, according to the group, developed and implemented in conjunction with the BBPA and other industry bodies which have placed pressure on the government for tax breaks and duty freezes in the past.

Last month, the Campaign for Real Ale announced that more than 100 MPs backed an Early Day Motion calling on the UK government to reduce the tax burden on pubs.

Britain’s Beer Alliance was formed in 2014 of over 120 members, including the founding global brewers ABInBev, Carlsberg, Heineken and Molson Coors as well as many regional and independent breweries.

Supporters also include pub companies and major industry organisations as well as the British Beer & Pub Association.

“This campaign is important and its success will not only help local pubs, but job security, the wellbeing of the economy and most importantly local communities across the country,” Cunningham added.

“I encourage everyone who enjoys pubs to get involved in the campaign and join the cause to say no to the planned increases in beer tax and help secure the future of your local.”

Ewan Harries of Individual Inns, who runs a selection of pubs in North Yorkshire and Lancashire, said a consumer-focused campaign is “long overdue.”

“Not only to flag its values to those not currently engaged but to make the political elite aware of the dangers of the current punitive tax system and regulatory burden currently snuffing out this cultural icon.”

One Response to “UK pubs and brewers launch ‘Long Live The Local’ campaign to lobby for tax breaks on beer”

  1. I have enjoyed the community, spirit and conversations in a range and variety of pubs and inns during the past 45 years. Wherever I go, you know you will be welcomed in a pub or an inn. Pubs have always support local communities; they will raise money for a variety of different causes, encourage groups to their pub knitting, sewing, singing or sporting societies.
    Pubs and inns are an integral part of every area of Britain that II have lived in, worked in or supported. .Everyone knows, has or visits “their local” it is part of belonging, being recognise as part of a society as in last centuries American “Cheers” , “where everyone knows your name.!” How welcoming can that be?

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

TERRITORY SALES MANAGER

Eurowines Limited
Harrogate, UK

Business Manager - Impulse

Australian Vintage
Croydon, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Organic Masters 2019

Deadline : 19th April 2019

The Global Grenache Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more