Graham Norton is launching a gin
TV presenter, winemaker and national treasure Graham Norton is launching his own gin label with the same New Zealand company that produces his wine range.
Working with Invivo, Norton released a teaser video on Vimeo over the weekend which reveals that GN Gin will be hitting supermarket shelves soon.
The news comes shortly after Norton met with Invivo’s founders Tim Lightbourne and Rob Cameron to finish the blending process for the team’s 2018 GN Pinot rosé, Shiraz and Sauvignon Blanc wines.
The Irish presenter who has since become a national treasure in the UK teamed up with New Zealand wine producers Invivo to launch the brand in 2014, and is personally involved in selecting the blend from tank samples alongside Invivo’s founders and winemakers, Tim Lightbourne and Rob Cameron, who say their wines are made from “grapes, time and two maxed out credit cards.”
The GN Sauvignon Blanc 2017 won a Gold medal in the Drinks Business Global Sauvignon Masters last year, a wine that was also chosen to be served in Qantas Business class.
Invivo aims to raise $6.5 million through crowdfunding in its home country, with plans to expand its Graham Norton wine brand and launch a “new celebrity collaboration” in the US.
Since 2015, Invivo sales have increased from $3.7m to a projected $13.9m this financial year, achieving a 374% bottle sales growth since their 2015 crowdfunding campaign.
From 50,000 bottles in 2015, this year the team is expected to produce more than three million bottles.