25,000 bottles of Champagne to be drunk at Wimbledon

A whopping 25,000 bottles of Lanson Champagne are due to be cracked open at Wimbledon over the next two weeks as the house celebrates its 17th year as the official supplier of the Championships.

Ringing in its 17th year as Wimbledon’s exclusive Champagne supplier, Lanson kicked off the celebrations on Monday during the first day of the tournament.

Paul Beavis, managing director of Lanson UK, welcomed the likes of fashion designer Ozwald Boateng, Kay Burley from Sky News and Tim Henman OBE to the Lanson marque, where he was joined by chef de cave Hervé Dantan.

Paul Beavis welcomes guests at the Lanson marquee during the first day of Wimbledon on Monday

“The lovely thing about Wimbledon is that you get such a broad age profile coming through the gates. You’ll see so many people enjoying a bottle of Champagne and eating strawberries. They go hand in hand and it’s all part of the experience,” Beavis said.

“As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its achievements and its selective sponsorship programme, and above all our association with The Championships, Wimbledon,” he added.

Beavis also spoke of the growing success of Lanson White Label – a demi-sec designed to be enjoyed with orange peel, raspberries or sprigs of mint.

“White label has just started to take off in places like Mykonos, Majorca and Ibiza,” Beavis told The Sun.

“Millennials are a great market for us. There’s a younger audience drinking White Label because the bottle is white and gold. It’s for people who want to have fun,” he added.

During the first day of the tournament, guests at the Lanson marquee enjoyed glasses of Lanson Green Label Brut Organic, Extra Age, Rosé and White Label.

In addition to 25,000 bottles of Champagne, thirsty tennis fans are also expected to guzzle around 303,277 glasses of Pimm’s and scoff 72,142 sandwiches.

During lunch Dantan spoke to db about his desire for Lanson to be leaders of organic viticulture in Champagne, and his belief in the power of biodynamics.

Lanson launched its Green Label last year, made with certified organic grapes from the 2012 vintage grown at a single vineyard in the Marne Valley around the village of Verneuil.

While he is keen to manage the Green Label plot biodynamically, the house is not currently seeking certification.

As for the 2018 harvest, Dantan is optimistic about the quality, but is gearing up for another early harvest, which is likely to begin in August.

Those unable to make it down to the Championships can get their Lanson fix elsewhere during the tournament – the Champagne appears as part of an afternoon tea at Egerton House Hotel in Knightsbridge, with strawberries and cream at The Farmers Club in St James’s, and served with a side of caviar at Caviar House & Prunier in Piccadilly.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

International Bulk Wine & Spirits Show (IBWSS)

25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more