Suntory launches clear non-alcoholic ‘beer’ for office drinking

Japanese drinks giant Suntory is launching a clear, non-alcoholic ‘beer’ packaged in a plastic bottle which it hopes will be particularly popular with office workers.

As reported by Japan Today, the drink is due to hit the shelves in Japan on 19 June. The product is an extension of the company’s existing product All-Free – a non-alcoholic beer, zero calorie beer sold in cans and glass bottles.

With the launch of the new All-Free All-Time, Suntory has made the product appear more like a soft drink, making it more ‘office-friendly’ by packaging it in clear plastic and rendering the liquid colourless.

In its promotional video, the drink is being enjoyed by office workers at their desks while it’s also marketed as an after-sport thirst quencher.

The product claims to ‘taste like beer’ although it’s not yet clear whether, like All-Free, it actually smells like it. To what extent it can therefore be called ‘beer’ remains to be seen.

Suntory is also planning to conduct sampling of the new drink in convenience stores nationwide.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more