Suntory launches clear non-alcoholic ‘beer’ for office drinking

Japanese drinks giant Suntory is launching a clear, non-alcoholic ‘beer’ packaged in a plastic bottle which it hopes will be particularly popular with office workers.

As reported by Japan Today, the drink is due to hit the shelves in Japan on 19 June. The product is an extension of the company’s existing product All-Free – a non-alcoholic beer, zero calorie beer sold in cans and glass bottles.

With the launch of the new All-Free All-Time, Suntory has made the product appear more like a soft drink, making it more ‘office-friendly’ by packaging it in clear plastic and rendering the liquid colourless.

In its promotional video, the drink is being enjoyed by office workers at their desks while it’s also marketed as an after-sport thirst quencher.

The product claims to ‘taste like beer’ although it’s not yet clear whether, like All-Free, it actually smells like it. To what extent it can therefore be called ‘beer’ remains to be seen.

Suntory is also planning to conduct sampling of the new drink in convenience stores nationwide.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more