Suntory launches clear non-alcoholic ‘beer’ for office drinking

Japanese drinks giant Suntory is launching a clear, non-alcoholic ‘beer’ packaged in a plastic bottle which it hopes will be particularly popular with office workers.

As reported by Japan Today, the drink is due to hit the shelves in Japan on 19 June. The product is an extension of the company’s existing product All-Free – a non-alcoholic beer, zero calorie beer sold in cans and glass bottles.

With the launch of the new All-Free All-Time, Suntory has made the product appear more like a soft drink, making it more ‘office-friendly’ by packaging it in clear plastic and rendering the liquid colourless.

In its promotional video, the drink is being enjoyed by office workers at their desks while it’s also marketed as an after-sport thirst quencher.

The product claims to ‘taste like beer’ although it’s not yet clear whether, like All-Free, it actually smells like it. To what extent it can therefore be called ‘beer’ remains to be seen.

Suntory is also planning to conduct sampling of the new drink in convenience stores nationwide.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Distiller

Glenrinnes Distillery
UK

Business Development Manager BDM

LVMH Vins D'exception
London, UK

Part-time Administrative Assistant

Fusion Communications
UK

Commercial Manager

Walsh Whisky
Carlow, Ireland

Store Manager

Philglas & Swiggot
Northcote Road, London SW11 1NG, UK

Sales Manager

Global Wine Solutions Ltd
Bristol, UK

Customer Services Administrator

The Whisky Exchange
London, UK

Trade Sales

Spiritrade
London, UK

Brand Manager

Berkmann Wine Cellars
London, UK

Green Awards 2020

,
2nd Nov 2020

World Bulk Wine Exhibition

,
23rd Nov 2020

Vinexpo New York

New York,United States
3rd Feb 2021
Click to view more