Nicolas Feuillatte launches new packaging for UK on-trade

Nicolas Feuillatte — France’s largest Champagne label — has unveiled a new-look for its branding, re-launching its website as well as developing new packaging for both on and off-trade bottles.

It marks the first time Nicolas Feuillatte has made the on-trade range available in the UK.

The labels will give the bottles “a fresher look to fully express its vision as a Champagne brand,” according to an emailed statement.

The new branding will feature on bottles of the drinks maker’s Reserve, Vintage and Millésime Grand Cru expressions in both the on and off-trade.

The news comes after Nicolas Feuillatte announced its plans to further its dominance in the global Champagne market following a large investment into its winemaking and tourism facilities at the brand’s AGM this week.

Execs have made significant investments in Nicolas Feuillatte’s tourist opportunities since 2015 — most notably a €25m (£22m) new visitor centre which opened last June. It has also spent €7.5m on bolstering its production facilities, as well as a new harvesting facility.

Exports account for 40% of total sales, according to CV-CNF, which is also the US’ 4th-largest sparkling wine brand in terms of market share.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine
Europe

Digital Co-ordinator

Alliance Wine
London, UK

Argentina Breaking New Ground Masterclass Series

Manchester,United Kingdom
16th Oct 2018

Argentina Breaking New Ground Masterclass Series

Leeds,United Kingdom
17th Oct 2018

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018
Click to view more

The Global Sauvignon Blanc Masters 2018

Deadline : 15th October 2018

Global Chardonnay Masters 2018

Deadline : 17th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more