Harrods sets new benchmark for drinks retailing

The most expensive single bottle of wine in the new Harrods drinks shop is a Riesling! Hailing directly from the cellars of Egon Muller – db’s 2015 Winemakers’ Winemaker – the wine is a Trockenbeerenauslese (TBA) from the producer’s famous Scharzofberger vineyard in Germany’s Mosel-Saar-Ruwer region.

Making it so pricy is, of course, its age and rarity. It comes from the 1959 vintage, which was the first ever release of a TBA from this vineyard, and one of just a handful of bottles left at the property. Harrods is the only retailer in the world where you can buy this bottle.

3 Responses to “Harrods sets new benchmark for drinks retailing”

  1. Mark Sutton says:

    if they are sourcing all products direct from the UK agents, why are they charging secondary market pricing for their rare bourbon and Japanese whiskies when nthere are known MSRP for these items?

    Pappy 23 for £2000?
    Pappy 15 for £1500

    Yamazaki 18 for £450

  2. Really no place like Harrods

  3. Laura says:

    if i wanted to sell my wine products at Harrods, how much would it cost me to do so?

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