China busts 50,000 bottles of fake Penfolds in Zhengzhou

Police in China’s central Zhengzhou city have busted 50,000 bottles of fake Penfolds worth over RMB 18 million (US$2.8m) –  the biggest haul of counterfeit Penfolds – just five months after 14,000 knock-offs were seized in Shanghai last November, highlighting the scale of counterfeits in the Chinese mainland market.

The counterfeit Penfolds discovered in Zhengzhou.

The crime ring has been producing fake Penfolds since April last year, police said, however what makes this crime ring different from previous busts is that the gang has developed a “sophisticated network” of production and distribution, and seems to have only targeted Penfolds premium wines that sell between RMB 500 (US$80) and RMB 8,000 (US$1,269).

The wines, according to Chinese media reports, are sold through the ring’s own stores and online shops to cities in Beijing, Shanghai, Henan, Hebei, and Zhejiang.

It’s reported that they have already sold more than 3,000 cases of wines worth about RMB 5 million (US$) through its distribution network. It’s unknown if the wines sold have been recalled or not.

TWE’s CEO Michael Clarke has previously declared a war on copycat Penfolds in China, following TWE’s lawsuit in Australia against Rush Rich, a company that reverse-translated Penfolds’ Chinese name Ben Fu (奔富), which is literally translated as ‘rush or chase rich/wealth’.

In an ealier interview, Clarke stated his determination to stamp out the “nonsense” of fake Penfolds from the market.

Penfolds is among one of the most popular wine brands that are “greatly abused” in the mainland market, David Lucas, regional general manager of Greater China for Wine Australia, remarked earlier last week at a Vinexpo event.

In a post posted by TWE on its Chinese WeChat, the company praised the local police work on clamping down fake wines, and added that the group is going to step up its efforts to protect its intellectual property rights in mainland China and work closely with local police to protect consumer rights.

Australian wines led by popular brands such as Penfolds and Yellow Tail, have grown in popularity on the mainland, which in the past few years has already become Australia’s most important wine market.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Account Manager

Justerini & Brooks
Edinburgh, UK

Senior Partner Manager - eCommerce

Maverick Drinks
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

THE GREATEST ITALIAN SPARKLING WINES TASTING

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more