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Chicago-grown Hip-Hop artist Chance the Rapper accused beer brand Heineken of “baiting” consumers with racism on Sunday, with an advert featuring the strapline “lighter is better”.

The advert shows a bartender sliding a bottle of Heineken Light down the bar to a light-skinned woman, passing three black people in the process. The tagline then reads: “sometimes, lighter is better”.

“I think some companies are purposely putting out noticably racist ads so they can get more views,” he said, before calling the Heineken “terribly racist”.

Heineken’s advert, which was released in the US this year, has now been pulled by the drinks firm amid a fierce backlash on social media.

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