Beefeater joins the pink gin party

13th February, 2018 by Lucy Shaw

Illustrating the growing popularity of the pink gin category, Beefeater has joined the pink gin party with an expression infused with strawberries.

Beefeater Pink was launched today at the Beefeater distillery in Kennington

Targeted at “young millennials”, Beefeater Pink takes Beefeater London Dry gin as a base, with is classic flavours of citrus and juniper, and riffs on it with the addition of strawberries.

The pale pink expression took master distiller Desmond Payne MBE months to perfect, and, rather than be first to market with a pink gin, brand owner Pernod Ricard was keen for Payne to create “the best expression on the market”.

“We’re not the first out with a pink gin, but we were determined to get it right. Things move on….

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