‘Bacon’ wine brand launched in honour of the meat

LA-based wine importer and marketer Guarachi Wine Partners has launched a tongue-in-cheek new wine called Bacon in honour of the much-loved meat.

The “bold, rich and juicy” Rhône style red blend hails from California’s Central Coast and is said to boast, “dark red fruits with hints of peppery spice, bursts of spiced brambleberry jam and burnt caramel, an opulent structure and approachable, ripe tannins”.

Aged for a year in oak, the 15% abv wine is a blend of Syrah, Grenache, Mourvèdre, Merlot and Petite Syrah. Its label resembles a butcher’s chopping board.

Inspired by the American farm-to-table movement, Bacon was created to complement a range of dining scenarios, from barbecues to dinner parties.

“There are two types of people in this world: those who love bacon and those who are wrong,” said Alex Guarachi, CEO of Guarachi Wine Partners.

“The vision behind Bacon came from my desire to create a one-of-a-kind wine that could be enjoyed by everyone.

“I saw an opportunity with the premiumisation and the customisation of domestic blends, and set out to create something special,” he added.

Guarachi’s dream for his Bacon wine brand is that it will become a meal staple like the popular salt-cured pork snack.

Guarachi Wine Partners is a global importer, marketer and innovator of wines from Argentina, Chile, France, Italy, Spain and the US.

A bottle of Bacon costs $19.99 and is available at select retailers in the US.

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