Fever-Tree surpasses Schweppes by value in the UK off-trade

Up-market mixer brand Fever-Tree has forecast that its revenue in 2017 will have risen by 66% to reach £169 million as the latest data from IRI shows that it is now the number one mixer brand by value in the UK off-trade.

Fever-Tree’s Tim Warrillow and Charles Rolls

Data from the US market research company IRI has revealed that, using data from the 13 weeks to 31 December, Fever-Tree was the number one mixed brand by value in the UK off-trade with a 39% market share compared to rival Schweppes with a 31% share.

According to Fever-Tree co-founder Tim Warrillow, this lead over the Coca-Cola owned company has been extended over the past four weeks, with Fever-Tree on 43% and Schweppes on 30%.

The mixer specialist has increased its 2017 forecasts, stating that it has delivered another period of “very strong” growth, and after an “exceptional” festive period it expects its full-year results to be “comfortably ahead of market expectations”.

Overall sales in the UK are expected to rise by 96% compared to the same period last year, boosted by a predicted rise of 58% in sales during the second half of the year.

Outside of the UK, the group stated that US sales are expected to be up 39% compared to last year, while European sales, bolstered by demand in Spain and Belgium, are forecasted to be 42% higher.

Sales growth was also reported across the rest of the world where full-year revenue is expected to surpass 2016’s figures by 57%.

Over the Christmas period, Fever-Tree also released a limited edition tonic water flavoured with clementine and cinnamon.

Its better-than-expected results mirror the performance of gin, with a record 47 million bottles purchased in the UK last year (year ending 9 September 2017). This month, the WSTA also revealed that the number of distilleries has risen by 125% in five years, with gin thought to be the “key driver”.

Tim Warrillow, co-founder and CEO of Fever-Tree, said: “While we have seen strong growth across all regions, our performance in the UK over the Christmas period was once again exceptional.

“Our growing range of mixers and formats are appealing not only to our loyal customers but also bringing consumers back to the category and importantly attracting a new younger audience.

“There is clear evidence that the same trends of premiumisation and mixability that we’ve previously highlighted are accelerating and we are increasingly excited by the global opportunity this presents particularly as we transition to our own operations in the US”.

Fever-Tree will announce its preliminary financial results on 13 March.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Islay, UK

Senior London Account Manager

The Drinks Club
London, UK


18th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more