13% price rise for medal-winning wines, says new study

10th January, 2018 by Patrick Schmitt

A working paper posted yesterday on the website of the American Association of Wine Economists (AAWE) claims that producers can increase their prices by 13% if they gain a medal in a wine competition.

Judging wine in the Global Rosé Masters where medals are awarded according to oral consensus. Pictured clockwise from top right: Clive Barlow MW, Clement Robert MS, Beverley Blanning MW, Jonathan Pedly MW

The study, entitled The Causal Impact of Medals on Wine Producers’ Prices and the Gains From Participating in Contests, has three main aims, although the primary purpose of the paper is to ascertain the affect of a medal on the price of wine, rather than the level of demand – which is a more common focus….

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