Weak pound fuels English sparkling wine boom

Sales of English sparkling wine are up by 50% at Fuller’s pubs after the group replaced its house Champagne with a homegrown fizz at its 500 UK sites.

The Guardian reports that the fall in the price of the pound has made English sparkling wine the same price as or cheaper than its continental rivals.

The pound’s 13% dip against the euro since the EU referendum has evened out the price differences between English wines and Champagne.

Following a successful trial last year, sales of English fizz are up by 50% at Fuller’s pubs around the UK, which list five different English sparkling wines at around £40 a bottle, while its cheapest Champagne costs £50.

“This is an absolute game changer. We are showcasing English wine in a way we have never done before. Our customers get the superb taste and quality and value for money,” Fuller’s head of wine, Neil Bruce, told The Guardian.

Meanwhile, The Guardian reports that Tesco is predicting English sparkling wine to be the “surprise” addition to a record number of dinner tables this Christmas.

The retail giant has seen around a third of its regular Champagne customers switch to English fizz over the past year.

“The incredible success of Prosecco over the last few years has opened the cellar door for other quality sparkling wines and this year early sales suggest English fizz will make it on to the Christmas table for the first time,” Tesco’s Champagne and sparkling wine buyer Rob Dixon, told The Guardian.

While the growing thirst for homegrown fizz is welcome news, Prosecco continues to enjoy the lion’s share of sales. The Italian sparkler is the best-selling fizz at Tesco, where it easily outstrips Champagne and English sparkling sales.

Demand for Prosecco is up 20% at Tesco, fuelled by growth in larger formats like magnums and Jeroboams, which work well at parties and larger gatherings. At Waitrose Champagne is outselling English sparkling by 10 bottles to one.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Old Curiosity Distillery
United Kingdom

Brand Development Executive

Manchester Gin
Manchester, UK

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Marketing Manager

Zonin UK
Richmond, UK

Unsigned Talent Tasting

London,United Kingdom
20th Sep 2018

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

Click to view more