Majestic: Top wine and spirits trends for 2018

Honey gin

lime and honey iced drinks with cucumber sliced on white marble table

“Experimenting with different botanicals and flavours has made gin the success story of 2017, with sales up 110% vs last year at Majestic with over 120 new lines added throughout the year. Some may feel that gin hype is a load of rhubarb – but rhubarb itself has been key in driving the trend, with rhubarb gin sales up 170% year to date. Expect more flavours in 2018, like the newly launched honey gin, which is set to hit the shelves in the New Year.”

With gin at the centre of a renaissance for the past few years, 2018 could be the year that the market evolves to include flavoured-variants, much like the vodka market. Honey has already proved its muster in the whiskey category, with Jack Daniel’s J&B, Wild Turkey and Jim Beam among those to have launched successful variants. It makes sense that the success of honey could also be replicated in the gin category.

For one, it carries with it credentials as a natural ingredient (millennials hate artificial flavourings), but also the potential for producers to turn their distillation into a chance to help support the dwindling bee population, offering an ethically-minded product to socially aware consumers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Global Brand Manager - Ableforth’s (Bathtub Gin etc)

ATOM Supplies
Tunbridge Wells, UK

Trade Sales Manager

Wine Source Group
Central London, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Rosé Masters 2018

Deadline : 19th March 2018

The Prosecco Masters 2018

Deadline : 19th March 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more